O’Berry Collaborative served as the brand marketing agency for Clarisonic and managed their digital marketing, creative strategy, and product marketing efforts. O’Berry Collaborative has become an agency expert in beauty and skincare branding and marketing.
Clarisonic brought us big opportunities and even bigger challenges.We were just weeks away from their first QVC appearance, their selection as one of Oprah’s Favorite Things, and the upcoming holidays. We couldn’t stop time, so we had to think differently, act quickly and work smarter.
Have you experienced brand euphoria? We have. We made consumer connections – hundreds of thousands of them – while turning users into believers and ambassadors. The trick was developing a unique and identifiable brand story. It sounds simple, but it’s a pinnacle that few companies successfully reach.
  • Clarisonic CEO David Giuliani said of O’Berry Collaborative: OC helped our brand grow 10x over 3 years. Their work was always competent, and often genius.
  • O’Berry Collaborative managed the Clarisonic email marketing program for more than 8 years. We developed 1,000+ emails, and helped grow their email subscribers to more than half a million.
  • O’Berry Collaborative helped Clarisonic launch a major product with an extensive integrated marketing campaign.
  • O’Berry Collaborative developed the retail creative strategy for Clarisonic, and designed the company’s retail fixtures.
  • O’Berry Collaborative created in-store displays, email campaigns, professional collateral, online ads and web promotions for a Clarisonic product launch.
  • O’Berry Collaborative helped Clarisonic ensure consistency across multiple marketing channels for a cohesive customer experience.
  • O’Berry Collaborative developed the Clarisonic brand strategy, including messaging, positioning, tone and manner, creative strategy, and brand guidelines.
  • O’Berry Collaborative developed a Clarisonic tradeshow booth concept, and designed all the elements within the booth.
  • O’Berry Collaborative created an integrated marketing campaign for Clarisonic, including a digital marketing launch featuring an interactive website landing page.
O’Berry Collaborative helped Clarisonic launch more than 200 new products. We adapted as their team multiplied from 35 to 300+. We grew their email subscribers from 15,000 to half a million.
As a testament to our efforts, Clarisonic was highly sought after by larger brands, and eventually acquired by L’Oreal. But our relationship didn’t end there. We continued to evolve the brand over the next three years, led them through the transition, and set them on a path to independence by building and training their internal team.
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